{
  "id": "msmc.feed",
  "protocol": "microsoft-merchant-center",
  "layer": "product-data",
  "role": "merchant",
  "status": "required",
  "title": "Set up a Microsoft Merchant Center catalog",
  "description": "Required fields include id, title, description, link, image_link, price. Google feeds can be imported.",
  "goal": "Feeds Copilot shopping and Copilot Checkout.",
  "note": "",
  "how_to_implement": {
    "steps": [
      "Create a store in Microsoft Merchant Center.",
      "Import your Google feed or upload a catalog file."
    ]
  },
  "resources": [
    {
      "label": "Microsoft Merchant Center catalog file",
      "url": "https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_aboutbingmerchantcentercatalogfile",
      "type": "docs",
      "publisher": "Microsoft"
    },
    {
      "label": "Microsoft: Google attributes import",
      "url": "https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_bmcgoogleattributes",
      "type": "docs",
      "publisher": "Microsoft"
    }
  ],
  "audit": {
    "method": "platform_console",
    "automatable": false,
    "human": "Catalog shows approved offers."
  },
  "how_to_verify": "Catalog shows approved offers.",
  "artifacts": [
    "id",
    "title",
    "description",
    "link",
    "image_link",
    "price"
  ],
  "depends_on": [],
  "status_note": "",
  "verified": true,
  "slug": "msmc-feed",
  "category": "product-data",
  "url": "https://vreeman.ai/commerce/checklist#msmc.feed",
  "updated": "2026-10-12",
  "sources": [
    {
      "label": "Microsoft Merchant Center catalog file",
      "url": "https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_aboutbingmerchantcentercatalogfile",
      "type": "docs",
      "publisher": "Microsoft"
    },
    {
      "label": "Microsoft: Google attributes import",
      "url": "https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_bmcgoogleattributes",
      "type": "docs",
      "publisher": "Microsoft"
    }
  ],
  "related_slugs": []
}