{
  "id": "gmc.feed.required-fields",
  "protocol": "google-merchant-center",
  "layer": "product-data",
  "role": "merchant",
  "status": "required",
  "title": "Include Google's seven always-required attributes",
  "description": "Required for every product: id, title (or structured_title), description (or structured_description), link, image_link, availability, price.",
  "goal": "Google: if you don't submit a Required attribute, your product won't be able to serve in ads and free listings.",
  "note": "Re-verified 2026-10-12. Use structured_title and structured_description for text created with generative AI. Availability and price must match the landing page, checkout and Schema.org markup.",
  "how_to_implement": {
    "steps": [
      "Map your catalog to the seven attributes.",
      "Keep availability and price identical across feed, landing page, checkout and structured data.",
      "Use availability values in_stock, out_of_stock, preorder or backorder; add availability_date for preorder and backorder."
    ]
  },
  "resources": [
    {
      "label": "Google product data specification",
      "url": "https://support.google.com/merchants/answer/7052112",
      "type": "spec",
      "publisher": "Google"
    }
  ],
  "audit": {
    "method": "feed_check",
    "automatable": true,
    "expect": {
      "required_fields": [
        "id",
        "title",
        "description",
        "link",
        "image_link",
        "availability",
        "price"
      ]
    },
    "human": "Every feed row has id, title or structured_title, description or structured_description, link, image_link, availability and price."
  },
  "how_to_verify": "Every feed row has id, title or structured_title, description or structured_description, link, image_link, availability and price.",
  "artifacts": [
    "id",
    "title",
    "description",
    "link",
    "image_link",
    "availability",
    "price"
  ],
  "depends_on": [
    "gmc.feed.active"
  ],
  "status_note": "Re-verified 2026-10-12. Use structured_title and structured_description for text created with generative AI. Availability and price must match the landing page, checkout and Schema.org markup.",
  "verified": true,
  "slug": "gmc-feed-required-fields",
  "category": "product-data",
  "url": "https://vreeman.ai/commerce/checklist#gmc.feed.required-fields",
  "updated": "2026-10-12",
  "sources": [
    {
      "label": "Google product data specification",
      "url": "https://support.google.com/merchants/answer/7052112",
      "type": "spec",
      "publisher": "Google"
    }
  ],
  "related_slugs": [
    "gmc-feed-active"
  ]
}