{
  "id": "gmc.conversational-attributes",
  "protocol": "google-merchant-center",
  "layer": "product-data",
  "role": "merchant",
  "status": "optional",
  "title": "Add conversational attributes",
  "description": "Six attributes: question_and_answer, document_link (PDF), related_product, item_group_title, variant_option, popularity_rank.",
  "goal": "Google: they help AI systems and conversational agents understand product nuances and help customers discover your products on AI-driven surfaces like AI Mode in Search.",
  "note": "Re-verified 2026-10-12. Google calls them completely optional; including them won't affect approval status. Don't duplicate what you already submit in description, product_highlight or product_detail.",
  "how_to_implement": {
    "steps": [
      "Add them via a supplemental data source (Google's recommendation), your primary data source or the Merchant API.",
      "related_product takes relationship_type:identifier_type:identifier, for example accessory:gtin:811571013579.",
      "variant_option takes name:value pairs and works with item_group_id and item_group_title.",
      "popularity_rank is a percentage of your total inventory; higher means more popular."
    ]
  },
  "resources": [
    {
      "label": "Google Merchant Center: conversational attributes",
      "url": "https://support.google.com/merchants/answer/17085370",
      "type": "docs",
      "publisher": "Google"
    }
  ],
  "audit": {
    "method": "platform_console",
    "automatable": false,
    "human": "Attributes visible in Merchant Center product details."
  },
  "how_to_verify": "Attributes visible in Merchant Center product details.",
  "artifacts": [
    "question_and_answer",
    "document_link",
    "related_product",
    "item_group_title",
    "variant_option",
    "popularity_rank"
  ],
  "depends_on": [
    "gmc.feed.active"
  ],
  "status_note": "Re-verified 2026-10-12. Google calls them completely optional; including them won't affect approval status. Don't duplicate what you already submit in description, product_highlight or product_detail.",
  "verified": true,
  "slug": "gmc-conversational-attributes",
  "category": "product-data",
  "url": "https://vreeman.ai/commerce/checklist#gmc.conversational-attributes",
  "updated": "2026-10-12",
  "sources": [
    {
      "label": "Google Merchant Center: conversational attributes",
      "url": "https://support.google.com/merchants/answer/17085370",
      "type": "docs",
      "publisher": "Google"
    }
  ],
  "related_slugs": [
    "gmc-feed-active"
  ]
}