{
  "id": "acp.feed.openai",
  "protocol": "acp",
  "layer": "product-data",
  "role": "merchant",
  "status": "recommended",
  "title": "Submit a product feed to OpenAI",
  "description": "Since March 2026 ChatGPT is discovery first: through ACP, merchants share product feeds and promotions, and the purchase happens on the merchant site or app.",
  "goal": "OpenAI says feeds give greater control over how products appear and keep pricing and availability current.",
  "note": "Re-verified 2026-10-12. A feed is not strictly needed (ChatGPT also crawls sites), per OpenAI. Shopify and Etsy catalogs are already integrated, no setup needed. Feeds can also arrive via providers such as Salesforce and Stripe. Shopping is live in the US only; new applicants join a waitlist.",
  "how_to_implement": {
    "steps": [
      "If you sell on Shopify or Etsy, check that your catalog is synced; no application is needed.",
      "Otherwise apply via chatgpt.com/merchants.",
      "Build the feed to the OpenAI product feed spec."
    ]
  },
  "resources": [
    {
      "label": "OpenAI: powering product discovery in ChatGPT",
      "url": "https://openai.com/index/powering-product-discovery-in-chatgpt/",
      "type": "announcement",
      "publisher": "OpenAI"
    },
    {
      "label": "OpenAI product feed spec",
      "url": "https://developers.openai.com/commerce/specs/file-upload/products",
      "type": "spec",
      "publisher": "OpenAI"
    },
    {
      "label": "ChatGPT merchants",
      "url": "https://chatgpt.com/merchants/",
      "type": "docs",
      "publisher": "OpenAI"
    }
  ],
  "audit": {
    "method": "platform_console",
    "automatable": false,
    "human": "Feed accepted in OpenAI merchant onboarding; Upload History shows no rejected rows."
  },
  "how_to_verify": "Feed accepted in OpenAI merchant onboarding; Upload History shows no rejected rows.",
  "artifacts": [
    "product feed"
  ],
  "depends_on": [
    "openai.feed.required-fields"
  ],
  "status_note": "Re-verified 2026-10-12. A feed is not strictly needed (ChatGPT also crawls sites), per OpenAI. Shopify and Etsy catalogs are already integrated, no setup needed. Feeds can also arrive via providers such as Salesforce and Stripe. Shopping is live in the US only; new applicants join a waitlist.",
  "verified": true,
  "status_rationale": "Not a protocol MUST; OpenAI says feeds give more control than crawling.",
  "slug": "acp-feed-openai",
  "category": "product-data",
  "url": "https://vreeman.ai/commerce/checklist#acp.feed.openai",
  "updated": "2026-10-12",
  "sources": [
    {
      "label": "OpenAI: powering product discovery in ChatGPT",
      "url": "https://openai.com/index/powering-product-discovery-in-chatgpt/",
      "type": "announcement",
      "publisher": "OpenAI"
    },
    {
      "label": "OpenAI product feed spec",
      "url": "https://developers.openai.com/commerce/specs/file-upload/products",
      "type": "spec",
      "publisher": "OpenAI"
    },
    {
      "label": "ChatGPT merchants",
      "url": "https://chatgpt.com/merchants/",
      "type": "docs",
      "publisher": "OpenAI"
    }
  ],
  "related_slugs": [
    "openai-feed-required-fields"
  ]
}